Here’s the rather attention-grabbing poster (via IMP Awards) for Morgan Spurlock’s next documentary, The Greatest Movie Ever Sold.

The man who once showed us that continually eating McDonalds is a bad move, looks here at how branding, advertising and product placement could be used to potentially fund a whole feature film.

The tattoos across the Super Size Me director’s body represent some of the companies he engaged with during his cinematic experiment.

Glad to see for the sake of public decency that he didn’t contact The Gourmet Hotdog Company!