It’s unsurprising considering the amount of films that are being released in 3D. Over the past 3 years, more and more films being made have incorporated a level of 3D, and with the cinemas and audiences investing their hard-earner cash, it creates revenue, only spurring directors on to make more and more 3D films. A classic scenario of supply and demand.
In addition to films, Odeon & UCI Cinemas are also planning to hold live events including fashion shows, sporting events and operas in their cinema screens, which are sure to draw more people away from their households and into the cinemas.
It’s certainly an interesting time for cinemas. It’ll be even more interesting to see how long 3D hang’s around for, if the novelty factor ever wears off, or whether this really is the future of cinema.
Thank you to Deadline for the heads up on this one.