I’m loving the poster campaign for the new Universal Studios movie, Despicable Me. They’re focusing around different holidays including Easter & Mothers Day and using that in their posters. Clever marketing in my opinion. Obviously a couple of these posters don’t really work in the UK as our Mother’s Day is at a completely different time of year. In fact I think im slow off the mark as these must have come out a couple of weeks ago, and the Easter one much earlier!

If you’ve not seen the trailer for Despicable Me, you can check it out here. Despicable Me is directed by Pierre Coffin and Chris Renaud and has a voice cast which includes Steve Carell, Julie Andrews, Kristen Wiig, Danny Mcbride, Jason Segel, Russell Brand and Miranda Cosgrove.


All these new posters have come from IMPA and thanks to /Film for the heads up.