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Trailer vs. Final Cut

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Discrepancies between film trailers and the final cut released to the theaters is nothing new.  It’s been done for as long as I can remember.  But for some reason, it seems to be happening a lot lately.  As it stands right now, I can name three films in the last three months to have scenes in the trailers that were either not present, or altered in some way in the final cut.

The first film this year that I really noticed this happening with was Iron Man 2.  As it got to the part in the trailer that I recognized I thought, “Oh right, this is the scene from the trailer.” Then lo and behold, the scene passed without showing what was shown in the trailer.  The scene I’m speaking of was the scene between Tony and Pepper before he jumps out of the plan to land at the expo.  Disappointment ensued.

The second film actually had a couple of scenes missing.  Get Him to the Greek was a surprise hit for me and I really ended up liking it.  A couple of the scenes in the trailer that I wanted to see were noticeable absent and again, disappointment ensued. The scene that shows Aldous driving a little car through a house, the scene where he wakes up Aaron to go jogging and the scene showing the two of them exercising in the park were all missing.  These were scenes that I wanted to see.  They looked funny on their own but I was hoping to actually see them in the proper context.  Alas, foiled again.

The third film didn’t so much leave something out but rather altered a scene specifically for the preview.  The Predators trailer has a scene showing Adrien Brody’s character being lit up by the laser sites of the Predators weapons.  There’s over a dozen sites locked on him but when we get to that scene in the film, the number drops significantly.  The trailer give the viewer a false hope that they will see a lot of predators, when in fact, the movie actually only shows a few.  It’s a tad disappointing.  While researching this I came across an article on SciFi Squad regarding this trailer.  They had a quote from Robert Rodriguez stating that this was in fact done on purpose.

“A lot of my movies have trailer shots that I shoot just for the trailer,” Predators producer Robert Rodriguez told MTV, “so that people haven’t seen the movie already but they get the feeling of what it’s supposed to represent.”

I find this to be a bit of false advertising.  If a scene gets cut out completely, that’s one thing.  Trailer and teasers are being released so early these days that you can’t always account for what happens in the editing process.  Sometimes a scene released early may not make the film as cohesive so it gets cut.  Blatantly altering a scene to build it up is something else entirely.  Don’t promise me a steak then sell me a burger.

I can understand the studios wanting to build up these films as much as possible and the trailers are designed for that purpose.  I know this issue isn’t likely to be fixed.  There are too many variables to take into account.  But three films in three months is a little much.  I’ve heard that one of the first trailers for The Last Airbender has missing scenes as well but I can’t comment on that personally as I have yet to see the film.  If you know of any other examples, leave us a comment.

15 COMMENTS

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  4. I agree, changing scenes for the trailer is mis-leading as we expect them to be taken from the film.

    I'd quite like to see some more inventive trailers, where none of the footage is from the film, like Hitchcock's The Birds. A short film in it's own right that. That would be cool, but would probably confuse a lot of people as we “know” what a trailer should be.

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  6. The teasers that have been released for the upcoming David Fincher project The Social Network is doing it right so far. Check these out if you haven't already.

    Teaser 1: http://www.heyuguys.co.uk/2010/06/26/the-social

    Teaser 2: http://www.heyuguys.co.uk/2010/07/08/the-social

    I don't think being vague is a bad thing. The studios seem to be so afraid of losing money they want to force feed everything about a movie into the trailer. Then some of those things don't even end up in the film. Frustrating for sure!

  7. I think this should be ilegal in the movie industry, missleading the public to pay money for something we are not getting is stealing; it's just like any other product. There should be a law against false advertizing.

  8. I definitely have an issue with what they did on Predators. Including that one scene but changing it specifically to show something the film was not is just not cool at all. I remember seeing that scene in the trailer and thinking “oh crap! that's going to be awesome”. Then watching the film, even though I did really like it, I was let down that the number of predators was much less than what was implied.

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