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The release of a new trailer has now become an integral part of many a film fan’s life. It’s become such an important part of marketing and hyping a movie that we even get trailers for the trailers themselves.

Given that their very purpose is to lure us in and capture our imagination in order to get excitement building for the film’s eventual release, it’s no surprise that one solid trailer can send the internet into a full on meltdown. Last week’s first glimpse at Star Wars: The Force Awakes proves this.

Sometimes however, in retrospect, trailers can fill us with misguided hope. The intriguing glimpses we see months prior to a movie’s release aren’t always replicated on-screen and we sometimes realise we’ve been misled into thinking the film would be something it’s not.

Whether it’s a case of promising a movie they just can’t deliver, or giving away far too much of the finished article, trailers very often outshine their lengthier counterparts.

Prometheus

 

The trailer for Ridley Scott’s return to the Alien universe is arguably one of the finest of recent years. Cutting quickly between various powerful images from the movie, there was tension, horror and a potent sense of impending doom.

The blaring music ramped up the tension and fitted the jolting and powerful imagery it overlaid. The shots of a despairing Noomi Rapace looking terrified convey a powerful message, as does her foreboding warning, “we were so wrong”.

The trailer raised countless questions and sent the internet into overdrive as it set about trying to decipher what the final story would entail. The final film couldn’t deliver on the trailers promise however and not only left far too many of those questions unanswered but also struggled to generate the tension glimpsed here.

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