Fede Alvarez’s remake of the classic Sam Raimi horror film had its debut out at SXSW, and the intervening weeks held a lot of strong positive buzz and anticipation before its US release earlier in the month.
Early reviews were promising one of the best horror movies of the year, and the $25.7m. it opened with in the States should see it sit firmly amongst the year’s most successful movies in the genre.
By comparison, Paranormal Activity’s highest-grossing weekend (which was, in fact, its fifth weekend, which saw it expanding wide across the country) brought home $21m. The figures are a little difficult to compare, given the different release strategies – Oren Peli’s first instalment took an average of just under $50k in its third weekend, across 160 theatres, for example.
But when comparing it to similar genre fare, such as The Last Exorcism ($20m. opening), Insidious ($13m.), and Sinister ($18m.), it still comes out on top.
The film sees Jane Levy (Suburgatory) take the leading role, this time around written for a female, Mia, where it was once played by Bruce Campbell as Ash.
Even before the film came out, Alvarez had begun talking about a sequel, which will be entirely original. And if all goes well, it’s not too much of a stretch to imagine we’ll have at least a trilogy of new Evil Dead films in the years to come.
All the trailers that we’ve been treated to so far for Alvarez’s remake have been beyond promising. And I can’t wait to see it, now that it’s finally arrived in our cinemas.
Note: This trailer is very red-band, and entirely unsuitable for work. Enjoy!