The scene in question is the sequence from A New Hope in the Cantina in Mos Eisley where Luke and Obi-Wan first meet Han Solo. In this version though the following people have been inserted into the scene, along with a lot of Fifa World Cup references, Snoop Dogg, David Beckham, Daft Punk, Noel Gallagher, Ian Brown, Jay Baruchel, Franz Beckenbauer, DJ Neil Armstrong and Ciara.
You can probably tell from the sarcastic tone in my opening paragraph that I wasn’t particularly impressed by this video and the use of the scene to advertise Adidas. I’m not a angry fanboy though, honest, it’s only an advert and it doesn’t ruin the original film in any way, it just seems like a shame. I know a lot of people will love it though, what do you think?
Check out the video embedded below and a description of how it was made.
To seamlessly integrate new shots of David Beckham, Snoop Dogg and company into original Star Wars footage, a set was created to replicate the original dimensions of that bar featured in the film. This enabled the performers to work realistically with the props, make the correct eye-lines and so on. Where they were required to interact with Star Warscharacters, stand-ins were used to ensure a realistic performance. The color palettes and lighting conditions of the new shots were also carefully chosen so they could be easily blended with the original footage. To bring the new ad up to date, television screens featuring a football match together with various pieces of football memorabilia were also created and added to the bar scene.
Software called Flame® was used to composite (superimpose) the old and new shots together and remove old characters from the footage – taking care to blend the edges and make the joins seamless. Finally, the film was graded by The Mill’s colorists using a grading system called Baselight® to ensure that both the original cinematic footage and newly shot HD footage matched and the overall effect was flawless.
Um this is kind of amazing. You guys should check out this new film about the world's most extreme Star Wars fans it's called Jedi Junkies, it's on iTunes and Amazon (they had it out for free for a week but now it is 2.99 to rent). They also do the whole “who shot first” thing. They're at http://www.jedijunkies.com.
Um this is kind of amazing. You guys should check out this new film about the world's most extreme Star Wars fans it's called Jedi Junkies, it's on iTunes and Amazon (they had it out for free for a week but now it is 2.99 to rent). They also do the whole “who shot first” thing. They're at http://www.jedijunkies.com.
I wouldn't say I'm anywhere near an extreme Star Wars fan. To be honest my reaction would be the same if it was a scene from Twilight (a franchise I couldn't care less about). Inserting advertising into a scene from a film is just something that I think is pretty easy, uninspired and distasteful.
Thanks for the tip on the film though, sounds interesting.
I wouldn't say I'm anywhere near an extreme Star Wars fan. To be honest my reaction would be the same if it was a scene from Twilight (a franchise I couldn't care less about). Inserting advertising into a scene from a film is just something that I think is pretty easy, uninspired and distasteful.
Thanks for the tip on the film though, sounds interesting.
I think this is a great promo! It’s really well done and has a lot of attention to detail.
Boogie Studio remixed all of the original Star Wars cantina sound effects and character dialogue with the new ones from the celebrities and other characters.
It’s a fun campaign and a great way to kick off FIFA 2010.
For more information and to see the full-length version of The Star Wars Cantina 2010 promo as well as learn to more about some of the other projects that Boogie has remixed the sound for, Please check out the blog below and feel free to comment.
Cheers!
http://boogiestudio.com/blog/2010/06/07/boogie-…