Over the past few months, we’ve been involved with Stella Artois in their project to find someone to play fictional character, Jacques d’Azur the undisputed ‘King of Cannes’ which ultimately would lead to a 12 minute short film playing at Cannes and amazingly, that time as come as it plays this evening. Gustavo Alvarez is the star of the movie, is from Argentina and has no acting experience before this.
A teaser trailer for the movie which plays this evening at the Cannes Film Festival is below and you can also scroll down for more information on when you can watch the short film in the UK. In a nutshell, it’s this Sunday night on Film Four at 20.48. Make sure you tune in!
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PREPARE TO WELCOME THE KING OF CANNES TO THE UK
Stella Artois scoops slot for one of the longest ad breaks in history May 2011 –Stella Artois is set to premiere its much-anticipated King of Cannes biopic in the UK this Sunday at 8.48pm. The film will be shown with Stella Artois’ partner Film4 during a unique 12 minute slot that has been created especially for the occasion.
The film will be premiered at the Cannes Film Festival on Friday (20th May), before being viewed by millions across the UK on Sunday night. In celebration of the film’s launch, Stella Artois has removed all of the advertisements from Film4’s peak time film slot and replaced these with the story of Jacques d’Azur, the ‘King of Cannes’. The screening of the 12 minute short film will also enter the records as one of the longest advertising slots in history.
Continuing Stella Artois’ commitment to pioneering work with film, the leading man was recruited through a global online casting call, open to aspiring actors of all talents. The lucky winner, Gustavo Alvarez of Buenos Aires, Argentina, plays the famous French film producer / director / actor / tennis player / chess master / backgammon champion / waterskiing pioneer and full time bon-vivant, Jacques d’Azur, having been selected from thousands of online casting videos.
Alexander Lambrecht, Global Marketing Manager, Stella Artois, said, “This is the culmination of a two month search for the perfect leading man to fill the shoes of Jacques d’Azur. We’re thrilled with Gustavo’s performance and it was only right that we mark the UK premiere of the film by giving viewers a unique and exciting event which rewards them for their love of film”.
The short film will be featured in a specially scheduled weekend of films including The Italian Job (original and new) and Alfie (original and new). Film4 will be running trailer spots to promote the special film premiere.
