Skyfall – The Best PR Stunt EVER?

Oct 19, 2012

We get sent a good hundred emails every day asking us if we want to be part of the latest PR stunt. Most of the time they are unfortunately quite lame as they are ideas which have been done before but it would appear that Coke Zero and Sony have sent the bench rather high with this brand new PR stunt which has people running through train stations to be able to get exclusive tickets to see Skyfall as they ‘Unlock their inner 007!’

Have a watch of the video below and you’ll see what I mean. Whoever thought this one up, please give yourself a pat on the back because you thoroughly deserve it!

If you missed our review of Skyfall, you can click here to read or click here for our rather epic coverage of the latest James Bond movie.

If you were one of the people featured in this video and see this post, please comment in the section below as we’d love to hear about your experiences in being part of this very very clever PR exercise!

[yframe url=’http://www.youtube.com/watch?v=RDiZOnzajNU’]

5 COMMENTS

Mark P Oct 19, 2012 At 15:50

It looks great, very slick, but those guys look suspiciously like models in the ideal Coke Zero demographic rather than the public.
Kiltmancomics Oct 19, 2012 At 18:51

Definitely staged.. Always ask yourself where is the camera & why is the camera.. Neat commercial tho..bet a crapload of people bought coke hoping for tickets
John Oct 20, 2012 At 18:13

Best for Coke.
WORST for the film!
Everyone’s talking about the #stunt – NOT about the film it’s meant to publicise.
#SkyFail
SasjaS Oct 22, 2012 At 11:47

Just for once it would be nice if commercials like this set in ‘London’ were actually filmed in London and not in places like Antwerp Central Station…
style team Oct 22, 2012 At 16:40

So fake – and seen it before in Sweden ! Do you know how hard it is to film so cleanly ! If I wasn’t having such a crap day I would keep this comment to myself !