Variety is reporting that Warner Brothers plan to bring Pinocchio back to the big screen in a new live-action adventure.

The article claims that Dan Jinks and Nick Nanell will produce through their Dan Jinks Co. banner while Brian Fuller has been tapped for script writing duties.

Reportedly inspired by Tim Burton’s box office juggernaut Alice in Wonderland, Jinks claims to have found a fresh way of approaching the character previously brought to life by Disney in 1940, adding:

“Pinocchio is one of the most emotional fairytales, I’m over the moon at the opportunity to play with all the characters in this box with a large-scale re-telling.”

Pinocchio was last seen onscreen in 2002, a project for which Roberto Benigni starred and directed. This followed a failed attempt to develop a feature at Warner Bros., which Francis Ford Coppola attempted to produce before the project stalled.

Lampooned by the Shrek franchise, it is high time the character was revisited with earnest. Don’t you agree, readers?