Joss Whedon’s The Avengers is hitting UK cinemas at the end of this month, and there are no doubts that it’s going to be immense. As we’re heading into the final few weeks leading up to its release, it looks like we can expect a huge push in the advertising campaign, with Marvel and Disney announcing a $100m. worldwide marketing drive for the film, partnering with the likes of Acura, Harley-Davidson, Dr. Pepper, Hershey, and many more.
On top of those partnering, we can of course also expect to see more from the film itself, and in that vein, we have two new TV spots to share with you, one international and one from the US.
Whedon is directing from his own script, and we can of course look forward to seeing our favourite superheroes and characters from the recent Marvel Cinematic Universe, including Iron Man (Robert Downey, Jr., with Paul Bettany returning as JARVIS), Thor (Chris Hemsworth), Captain America (Chris Evans), the Hulk (Mark Ruffalo, taking over from Edward Norton), Hawkeye (Jeremy Renner), Black Widow (Scarlett Johansson), Nick Fury (Samuel L. Jackson), Agent Coulson (Clark Gregg), Pepper Potts (Gwyneth Paltrow), and Loki (Tom Hiddleston).
In the UK, the film will be released under the name ‘Avengers Assemble’ a little earlier than in the US on 26th April, before heading across the Atlantic for its American release on 4th May. On both sides of the Atlantic, you can look forward to seeing the blockbuster in 3D and IMAX 3D, and it looks like this should be a film you’ll want to see on the biggest screen possible. I can’t wait. For now, your two new TV spots. And for the rest of our coverage of the film, just click right here.
Source: via Variety and Collider.