For most films a quick fumble in the cheap seats with Photoshop will deliver a generic poster for a new release but Warner Bros. are to be commended for this new promo for Paul Thomas Anderson’s forthcoming Inherent Vice.

If you haven’t seen the trailer do so here, it’ll give you a fair idea of the world Anderson and Phoenix are reuniting for.

Hold your breath when we rattle off this cast list…

The man Phoeinx, Owen Wilson, Jena Malone, Katherine Waterston, Josh Brolin, Reese Witherspoon, Eric Roberts, Benicio del Toro, Martin Short, and Michael K. Williams.

Now that you’re blue in the face and, frankly, want something beautiful to see – here’s the new poster for PTA’s film – imagine this billboard blistering the blue skies of Hollywood Boulevard.

If you click it, it’ll get bigger and we recommend the biggest you can get.

Inherent Vice Poster