We’re going to see a lot more of this sort of marketing coming up from these gigantic companies who have access / sponsorship deals with some of the best personalities in the world of sport. The World Cup stars 11th June and you’ll see in the post after this one that the big movie companies are getting on board.
Nike have hired director Alejandro González Iñárritu who has brought us movies like Babel to direct their amazing 2010 World Cup advert and he’s done a fantastic job. Not only does it feature some of the biggest footballing stars, we also get to see Homer Simpson meet Ronaldo and Roger Federra get destroyed at table tennis by Wayne Rooney and Kobe Bryant doing a dance inspired by Ronaldinho! At the time of writing, it’s had over 5 million views on YouTube and it’s only been out for 3 days.
So, watch this video and send it to everyone you know! Oh, and…..
COME ON ENGLAND!